Small Giants
Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
by:
Bo Burlingham
in:
Small Business
Summary:
The book profiles 14 unique companies that have prioritized maintaining their core values, culture, and quality over pursuing rapid growth and expansion. It explores the leaders' decisions to build deeply rooted, purpose-driven businesses that focus on long-term success and community impact rather than scaling up for the sake of size.
Key points:
1. Choosing Quality Over Size: "Small giants" opt for excellence and top-notch service over expansion, valuing employee well-being and quality of life.
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