24 Assets
Create a digital, scalable, valuable and fun business that will thrive in a fast changing world
by:
Daniel Priestley
in:
Startups
Summary:
The book outlines a framework for entrepreneurs to build a modern business by developing 24 assets that fall into four categories: intellectual, physical, cultural, and digital. It emphasizes the importance of creating a scalable and adaptable company that can thrive amidst rapid technological and market changes, while also providing practical advice on asset creation and management.
Key points:
1. Asset Thinking: The book encourages viewing all business aspects as assets for growth, including intangible ones like brand and culture.
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