Summaries of books about Business & Finance:
The Power of Virtual Distance
A Guide to Productivity and Happiness in the Age of Remote Work
Karen Sobel Lojeski|Richard R. Reilly
The book explores the concept of "virtual distance," a measure of the psychological and emotional detachment that arises in remote work environments, and offers strategies for minimizing its negative impact on productivity and well-being. It provides insights and practical advice for leaders and employees to foster connection, collaboration, and satisfaction in the increasingly digital workplace.
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Branded Customer Service
The New Competitive Edge
Janelle Barlow|Paul Stewart
The book explores the integration of brand identity with customer service, arguing that delivering service consistent with a brand's values can differentiate a company in a crowded marketplace. It provides strategies and examples for aligning customer service with brand promises to create a seamless and compelling brand experience.
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Project Management Next Generation
The Pillars for Organizational Excellence
Harold Kerzner|Al Zeitoun|Ricardo Viana Vargas
The book explores advanced project management concepts and methodologies, focusing on how organizations can achieve excellence by integrating strategic alignment, governance, portfolio management, and innovation. It provides insights into the future of project management, emphasizing the importance of leadership, cultural change, and the role of technology in driving project success.
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Money Makers
Inside the New World of Finance and Business
David Snider|Chris Howard
The book delves into the intricacies of modern finance and business, exploring the roles and strategies of successful entrepreneurs, investors, and executives. It provides insights into the mechanisms of wealth creation and the innovative financial instruments and business models that drive the contemporary economy.
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The Digital Marketing Handbook
Deliver Powerful Digital Campaigns
Simon Kingsnorth
The book provides a comprehensive guide to creating, executing, and measuring successful digital marketing strategies, covering topics such as social media, email marketing, SEO, and analytics. It offers practical advice, case studies, and actionable tips for marketers to enhance their online presence and engage effectively with their audience.
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Never Bet the Farm
How Entrepreneurs Take Risks, Make Decisions -- and How You Can, Too
Anthony Iaquinto|Stephen Spinelli
The book provides practical advice and insights for entrepreneurs on risk-taking and decision-making, drawing from real-life examples and experiences. It offers strategies for managing uncertainty and balancing personal and business risks to achieve success in entrepreneurial ventures.
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When Prime Brokers Fail
The Unheeded Risk to Hedge Funds, Banks, and the Financial Industry
J. S. Aikman
The book provides an in-depth analysis of the risks associated with the collapse of prime brokerage services, which are essential for hedge funds and the broader financial industry. It examines the consequences of prime broker failures, exploring the potential for systemic risk and offering insights into risk management and regulatory measures to prevent such collapses.
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Billions
Selling to the New Chinese Consumer
Tom Doctoroff
The book provides insights into the complexities of the Chinese consumer market, exploring cultural, social, and psychological factors that drive purchasing decisions in China. It offers strategies for multinational companies to successfully navigate and tap into the burgeoning Chinese economy by understanding and catering to the unique desires and motivations of Chinese shoppers.
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C-Scape
Conquer the Forces Changing Business Today
Larry Kramer
The book explores the transformative impact of the four C's—content, convergence, consumers, and curation—on the business landscape, offering insights and strategies for companies to adapt and thrive in the digital age. It provides a roadmap for navigating the challenges and opportunities presented by the rapidly evolving media and technology sectors.
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When Digital Becomes Human
The Transformation of Customer Relationships
Steven Van Belleghem
The book explores the integration of digital processes with human touch in customer service, arguing that the future of customer relationships hinges on blending technology with a personal approach. It provides insights into how businesses can adapt to this shift, enhance customer experiences, and maintain a competitive edge in a digital-centric world.
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