Summaries of books about Computers & Technology:
Entity SEO
Moving from Strings to Things
Dixon Jones
The book explores the evolution of search engine optimization from keyword-based strategies to a focus on understanding and optimizing for entities, which are distinct concepts or things recognized by search engines. It provides insights into how to leverage entity-based SEO to improve search visibility and offers practical advice on adapting to this more sophisticated approach to SEO.
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Trustworthy AI
A Business Guide for Navigating Trust and Ethics in AI
Beena Ammanath
The book provides a framework for businesses to develop and deploy artificial intelligence responsibly, emphasizing the importance of trust and ethics. It offers practical guidance on how to address challenges related to bias, transparency, and governance in AI systems to ensure they are fair, reliable, and aligned with organizational values.
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Human-Centered AI
Ben Shneiderman
The book advocates for the design of artificial intelligence systems that enhance human capabilities and ensure safety and reliability, emphasizing the importance of user-friendly interfaces, ethical considerations, and collaboration between humans and AI to achieve societal benefits. It provides a framework for developing AI technologies that prioritize human needs, values, and abilities, aiming to foster trust and empower users across various sectors.
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User Research
A Practical Guide to Designing Better Products and Services
Stephanie Marsh
The book provides a comprehensive overview of user research methods, offering practical advice on how to conduct effective research to inform the design of products and services. It covers planning research, collecting and analyzing data, and applying insights to create user-centered solutions.
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YouTubers
How YouTube Shook Up TV and Created a New Generation of Stars
Chris Stokel-Walker
The book delves into the rise of YouTube as a disruptive force in the entertainment industry, exploring how the platform has enabled creators to bypass traditional media channels and build their own audiences. It examines the journeys of successful YouTubers, the impact of their work on television and culture, and the business dynamics of the platform that have allowed a new generation of stars to emerge.
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Beyond the Valley
How Innovators around the World are Overcoming Inequality and Creating the Technologies of Tomorrow
Ramesh Srinivasan
The book explores the global impact of technology on society, highlighting stories of innovators from diverse cultures who are developing more inclusive and equitable digital solutions. It critiques the centralized control of the tech industry and offers insights into how decentralized and community-driven approaches can address systemic inequalities and shape a more democratic future.
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The Reality Game
How the Next Wave of Technology Will Break the Truth
Samuel Woolley
The book explores the impact of emerging technologies like artificial intelligence and machine learning on the spread of misinformation and the manipulation of public opinion. It delves into the tactics used by political and economic actors to create fake news and social media bots, and discusses strategies for individuals and societies to discern truth and protect democratic processes.
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Inventing the Internet
Janet Abbate
The book traces the development of the internet from its origins as a military and academic project in the late 1960s to its explosion as a global communication tool in the 1990s, highlighting the contributions of various computer scientists and engineers. It explores the collaborative nature of this invention, the influence of government funding, and the interplay between technological innovation and social practices that shaped the internet's growth.
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Web 2.0
A Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations
Amy Shuen
The book provides insights into the business strategies and economic principles that have driven the success of Web 2.0 companies, illustrating how organizations can leverage these approaches for growth and innovation. It includes case studies and practical advice on harnessing user-generated content, network effects, and collaborative technologies to create value and competitive advantage.
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The Information Trade
How Big Tech Conquers Countries, Challenges Our Rights, and Transforms Our World
Alexis Wichowski
The book examines the influence of major technology companies on global politics and individual rights, exploring how these corporations have amassed power that rivals that of nation-states. It delves into the implications of this shift for democracy, privacy, and the future of governance in a world increasingly dominated by the digital landscape.
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