Summaries of books about Internet & Social Media:
Entity SEO
Moving from Strings to Things
Dixon Jones
The book explores the evolution of search engine optimization from keyword-based strategies to a focus on understanding and optimizing for entities, which are distinct concepts or things recognized by search engines. It provides insights into how to leverage entity-based SEO to improve search visibility and offers practical advice on adapting to this more sophisticated approach to SEO.
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YouTubers
How YouTube Shook Up TV and Created a New Generation of Stars
Chris Stokel-Walker
The book delves into the rise of YouTube as a disruptive force in the entertainment industry, exploring how the platform has enabled creators to bypass traditional media channels and build their own audiences. It examines the journeys of successful YouTubers, the impact of their work on television and culture, and the business dynamics of the platform that have allowed a new generation of stars to emerge.
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Beyond the Valley
How Innovators around the World are Overcoming Inequality and Creating the Technologies of Tomorrow
Ramesh Srinivasan
The book explores the global impact of technology on society, highlighting stories of innovators from diverse cultures who are developing more inclusive and equitable digital solutions. It critiques the centralized control of the tech industry and offers insights into how decentralized and community-driven approaches can address systemic inequalities and shape a more democratic future.
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The Reality Game
How the Next Wave of Technology Will Break the Truth
Samuel Woolley
The book explores the impact of emerging technologies like artificial intelligence and machine learning on the spread of misinformation and the manipulation of public opinion. It delves into the tactics used by political and economic actors to create fake news and social media bots, and discusses strategies for individuals and societies to discern truth and protect democratic processes.
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Web 2.0
A Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations
Amy Shuen
The book provides insights into the business strategies and economic principles that have driven the success of Web 2.0 companies, illustrating how organizations can leverage these approaches for growth and innovation. It includes case studies and practical advice on harnessing user-generated content, network effects, and collaborative technologies to create value and competitive advantage.
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The Information Trade
How Big Tech Conquers Countries, Challenges Our Rights, and Transforms Our World
Alexis Wichowski
The book examines the influence of major technology companies on global politics and individual rights, exploring how these corporations have amassed power that rivals that of nation-states. It delves into the implications of this shift for democracy, privacy, and the future of governance in a world increasingly dominated by the digital landscape.
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The Digital Economy ANNIVERSARY EDITION
Rethinking Promise and Peril in the Age of Networked Intelligence
Don Tapscott
The book explores the transformational changes in business and society brought about by the rise of digital technology and networked intelligence, examining both the opportunities for innovation and the challenges of disruption. It provides insights into how the digital revolution impacts economic structures, business strategies, and the way we work and live, while also addressing the potential risks and necessary adaptations for a connected world.
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Too Smart
How Digital Capitalism is Extracting Data, Controlling Our Lives, and Taking Over the World
Jathan Sadowski
The book critically examines the ways in which digital capitalism harnesses personal data to shape behavior, influence decisions, and create profitable business models. It explores the societal and ethical implications of data extraction and surveillance, and how these practices are reshaping power dynamics and personal autonomy in the digital age.
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Catching the Catfishers
Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life
Tyler Cohen Wood
The book provides insights and strategies for identifying and protecting oneself against deceptive individuals on the internet, including catfishers, scammers, and predators. It offers practical advice on maintaining privacy, understanding digital footprints, and using social media wisely to avoid becoming a victim of online manipulation or cybercrime.
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Code version 2.0
Lawrence Lessig
The book explores the impact of the internet on intellectual property, privacy, and speech, advocating for a balance between protecting creators and fostering innovation in the digital age. It discusses the legal challenges and opportunities presented by the web, proposing a revised "code" to regulate cyberspace in a way that supports freedom and creativity.
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