Summary:
The book critically examines the modern pursuit of happiness, tracing its roots from the countercultural movements of the 1960s to contemporary wellness and self-help industries. It argues that this quest has been co-opted by neoliberal interests, turning personal well-being into a commodity and shifting focus from social change to individual responsibility.
Key points:
1. Happiness as a Product: Cederström shows how happiness is sold by businesses and self-help experts, turning it into a commodity rather than a complex emotion.
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