Summary:
The book provides strategies for persuasive communication, teaching readers how to frame and present their ideas in a way that aligns with others' beliefs and leads them to believe they came up with the idea themselves. It emphasizes the psychology behind decision-making and offers techniques for effectively influencing others during negotiations and pitches.
Key points:
1. Status Tip-off: Klaff advises showing high status from the start through confidence, competence, and control, not arrogance.
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