The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It
in:
Small Business
Summary:
The book deconstructs the common misconceptions surrounding starting and running a small business, emphasizing the importance of working on the business, not just in it. It introduces the concept of the "Entrepreneurial Myth" and provides a systematic approach to building a successful and scalable business through the development of standardized processes and the entrepreneurial mindset.
Key points:
1. E-Myth Revisited: The book challenges the idea that most businesses are started by entrepreneurs. It claims they're often started by skilled workers (technicians) who lack business skills.
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