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E-Myth Mastery

The Seven Essential Disciplines for Building a World Class Company
Summary:

The book outlines a comprehensive system for transforming a small business into a successful, scalable enterprise by mastering seven core disciplines: leadership, marketing, finance, management, lead conversion, lead generation, and client fulfillment. It provides practical advice and strategies for entrepreneurs to develop their vision, build effective systems, and create a business that can thrive without their constant involvement.

Key points:

1. E-Myth: Gerber debunks the myth that technical expertise equates to business success.

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