The Wellness Revolution
How to Make a Fortune in the Next Trillion Dollar Industry
by:
Paul Zane Pilzer
in:
Startups
Summary:
The book explores the burgeoning wellness industry, predicting its growth and advising entrepreneurs on how to capitalize on the trend towards health and fitness. It discusses the economic potential of wellness-related businesses and offers strategies for creating wealth by providing products and services that help people lead healthier lives.
Key points:
1. Wellness Industry Rise: Pilzer notes a move from treatment-focused healthcare to a wellness approach focused on prevention, creating a market for health-improving products and services.
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