Changing the Game
How Video Games Are Transforming the Future of Business
Summary:
The book explores the impact of video games on various aspects of business, including marketing, training, and innovation. It discusses how gaming techniques can be integrated into business strategies to engage customers, develop new products, and create more dynamic corporate environments.
Key points:
1. Games as Educators: Edery and Mollick see video games as effective for teaching skills and complex ideas, offering a more engaging learning experience than traditional methods.
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