The Geek Gap
Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive
by:
Bill Pfleging
Summary:
The book explores the communication divide between IT professionals and business executives, highlighting how their differing priorities and languages can lead to misunderstandings and inefficiencies. It offers insights and practical advice on how both groups can collaborate more effectively to drive business success.
Key points:
1. Communication Issues: The book discusses how business people and tech experts often struggle to understand each other due to different languages and priorities, leading to project failures.
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