The New Rules of Retail
Competing in the World's Toughest Marketplace
Summary:
The book analyzes the dramatic changes in the retail industry, emphasizing the importance of a neurological customer connection, preemptive distribution, and value chain control for retailers to thrive. It provides strategies for retailers to adapt and succeed in an increasingly competitive and evolving marketplace.
Key points:
1. Emotional Engagement: Retailers should connect with customers emotionally by offering unique experiences that align with their values to build loyalty and community.
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