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The Winner Effect

The Neuroscience of Success and Failure
in: Biology
Summary:

The book explores how success changes the chemistry of the brain, enhancing certain cognitive functions and behaviors, and how this biochemical self-reinforcement can lead to a cycle of success. It also discusses the potential for negative consequences, such as hubris and the impact of failure on the brain's neurochemistry.

Key points:

1. Winning Boosts Confidence: Winning increases the chance of future wins due to a rise in testosterone, which boosts confidence and risk-taking. However, too much confidence can lead to failure.

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