Flying High
How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
by:
James Wynbrandt
Summary:
The book chronicles the entrepreneurial journey of David Neeleman and his innovative approach to establishing JetBlue Airways, emphasizing customer service and operational efficiency. It delves into the strategies Neeleman employed to navigate the airline industry's challenges and maintain a competitive edge.
Key points:
1. Customer Focus: David Neeleman prioritized customer service at JetBlue, offering perks like extra legroom and free TV to win customer loyalty.
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