Summary:
The book provides an in-depth exploration of the process of designing logos, offering practical advice, case studies, and insights from leading designers in the field. It covers everything from the importance of brand identity and the principles of good logo design to the challenges of working with clients and the strategies for creating logos that endure.
Key points:
1. Research Importance: The book highlights the need for comprehensive research, including understanding the client's business, audience, competitors, and industry, before starting a logo design.
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