This Is Not a T-Shirt
A Brand, a Culture, a Community--a Life in Streetwear
by:
Bobby Hundreds
in:
Small Business
Summary:
The book delves into the journey of streetwear and the author's personal experiences in shaping his own brand, The Hundreds, highlighting the cultural significance, community impact, and evolution of the streetwear industry. It offers insights into the challenges of building a business, the importance of storytelling, and the intersection of fashion, art, and self-expression within the streetwear scene.
Key points:
1. Community Power: Bobby Hundreds stresses the role of community in brand success, especially in the streetwear industry where belonging and identity are key.
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