The Ten Faces of Innovation
IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
Summary:
The book outlines ten unique strategies for fostering innovation and creativity within organizations, each characterized as a different "persona" that individuals can adopt to overcome naysayers and bring fresh ideas to fruition. It provides insights and real-world examples from the design firm IDEO to illustrate how embracing these roles can help teams collaborate effectively and push past barriers to innovation.
Key points:
1. The Anthropologist: Observes human behavior to uncover innovative insights, avoiding judgment and noting overlooked details. They immerse themselves in user experiences to inform the team's creative process.
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