F#ck Content Marketing
Focus on Content Experience to Drive Demand, Revenue & Relationships
by:
Randy Frisch
Summary:
The book challenges the traditional approach to content marketing by emphasizing the importance of creating engaging and personalized content experiences for customers. It provides strategies for businesses to shift their focus from simply producing content to delivering meaningful interactions that drive customer engagement, revenue growth, and build lasting relationships.
Key points:
1. Focus on Content Experience: Marketers should enhance how content is presented and used by audiences, not just create new content. A good content experience improves engagement and customer relationships.
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