Summary:
The book explores the intersection of luxury branding and digital technology, examining how high-end brands can leverage digital platforms to enhance customer experiences and maintain exclusivity. It provides insights into consumer behavior, digital marketing strategies, and the challenges of maintaining luxury perceptions in the digital space.
Key points:
1. Digital Luxury Experiences: Batat notes a trend towards valuing luxury experiences over products, with a focus on digital realms that offer personalized and memorable interactions.
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