Hello, My Name Is Awesome
How to Create Brand Names That Stick
Summary:
The book provides practical advice and strategies for creating memorable and effective brand names, drawing on the author's experience as a branding expert. It includes tips on avoiding common naming pitfalls, using linguistic techniques to enhance name appeal, and case studies to illustrate principles of successful brand name creation.
Key points:
1. SMILE and SCRATCH Test: Watkins' tests evaluate brand names. SMILE checks for positive attributes while SCRATCH identifies potential pitfalls.
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