Building Brand Communities
How Organizations Succeed by Creating Belonging
Summary:
The book provides a guide on how organizations can create and sustain strong, authentic communities around their brand, emphasizing the importance of belonging and shared values. It offers practical strategies and real-world examples for building connections with customers, increasing engagement, and fostering loyalty through community-building efforts.
Key points:
1. Belonging is Key: Successful brand communities make members feel they belong, meeting a basic human need and boosting engagement and loyalty.
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