Summary:
The book provides insights into the concept of "face," a universal concept related to honor and respect, and offers practical advice for leaders on how to communicate and lead cross-culturally by understanding and preserving the dignity of their colleagues. It emphasizes the importance of building trust, creating authentic connections, and managing multicultural teams effectively through the preservation of "face."
Key points:
1. Face - "Face" is a person's respect and self-image, important across cultures for communication and respect.
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