Summary:
The book examines the impact of big data on the entertainment industry, highlighting how companies like Netflix and Amazon have disrupted traditional media by leveraging user data to tailor content and distribution. It discusses the shift from a hit-driven model to a data-driven approach, where personalized recommendations and direct-to-consumer streaming services have transformed how content is produced, marketed, and consumed.
Key points:
1. Digital Disruption in Media: Digital technology and the internet have shaken up traditional media like film and TV. Companies like Netflix and Amazon use big data to understand viewers and distribute content more effectively.
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