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The Quest for Attention

Nonprofit Advocacy in a Social Media Age
in: Sociology
Summary:

The book examines how nonprofit organizations utilize social media platforms to compete for attention and influence public discourse and policy. It provides an analysis of social media strategies, engagement tactics, and the challenges faced by nonprofits in the digital age to effectively capture the attention of stakeholders and the public.

Key points:

1. Nonprofits in the Attention Economy:

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