Summary:
The book delves into the film industry's use of audience testing to shape movies before their release, drawing on the author's experience as a market research expert. It explores the impact of focus groups and test screenings on filmmaking decisions, from editing to marketing strategies, revealing how viewer feedback influences the final product.
Key points:
1. Audience Testing: Goetz stresses the need for test screenings and focus groups to refine films based on viewer feedback.
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