Summary:
The book provides a comprehensive guide to creating a user experience (UX) strategy, integrating business viability, technological feasibility, and desirable user experiences. It offers practical techniques and methods for conducting user research, validating product-market fit, and designing digital products that align with overarching business goals.
Key points:
1. UX Strategy: Jaime Levy describes UX strategy as combining user experience with business strategy, essential throughout a digital product's life. It focuses on user needs, competition, and business goals to guide teams and create valuable, innovative products.
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