Summary:
The book provides practical advice and strategies for individuals tasked with implementing user experience (UX) design principles in organizations without a dedicated UX team. It offers methods for research, design, and persuasion to help solo practitioners effectively advocate for user-centered design in their work environments.
Key points:
1. UX Role: The book highlights the critical role of a UX team member in an organization, responsible for user research, interface design, and design testing.
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