Return to previous page

Exceptional Selling

How the Best Connect and Win in High Stakes Sales
Summary:

The book provides strategies for sales professionals to improve their communication and connect with clients, focusing on high-stakes deals. It emphasizes the importance of understanding customer needs, crafting compelling value propositions, and navigating complex sales processes with a consultative approach.

Key points:

1. Diagnostic Approach: Jeff Thull stresses understanding a customer's specific needs through insightful questioning before selling.

Books similar to "Exceptional Selling":