One Simple Idea for Startups and Entrepreneurs
Live Your Dreams and Create Your Own Profitable Company
by:
Stephen Key
in:
Startups
Summary:
The book provides practical advice on turning a simple concept into a marketable product or business with minimal financial investment, emphasizing the importance of licensing and leveraging existing companies' resources. It guides readers through the process of idea generation, protection, pitching to companies, and negotiating deals to generate passive income from their inventions.
Key points:
1. Licensing Benefits: Stephen Key highlights licensing as a low-risk way for entrepreneurs to earn passive income by leasing ideas to established companies.
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