One Simple Idea
Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
by:
Stephen Key
in:
Small Business
Summary:
The book provides a step-by-step guide for inventors and entrepreneurs on how to license their product ideas to companies, allowing them to profit without the need for manufacturing or marketing. It covers strategies for protecting ideas, negotiating deals, and leveraging the power of licensing to turn simple concepts into revenue-generating assets with minimal financial risk.
Key points:
1. Licensing: The book promotes licensing as a means to profit from ideas by selling them to capable companies, saving inventors from investing their own resources.
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