Summary:
The book provides practical advice on how to bring product ideas to market through licensing or starting a business, emphasizing the importance of simplicity in product design and business strategy. It guides readers through the process of protecting ideas, negotiating deals, and leveraging the power of licensing to minimize risks and maximize profits.
Key points:
1. Leverage Licensing: Stephen Key suggests using licensing to earn royalties with minimal risk and investment by letting a larger company handle production and marketing.
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