Summary:
The book chronicles the journey of Joe Wilson, the visionary leader who transformed a small photographic paper company into the global giant Xerox, known for its revolutionary photocopier technology. It delves into Wilson's innovative management practices, his commitment to research and development, and the cultural and organizational challenges he faced while creating a transformative business model.
Key points:
1. Visionary Leadership: Joe Wilson's insight and commitment were key to Xerox's success, as he believed in and invested in the then-doubted xerography technology.
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