Summary:
The book explores the role of trust in various aspects of life, including personal relationships, business, and society at large, arguing that trust is a crucial but often misunderstood element for success. It combines psychological research with real-world examples to demonstrate how trust influences behavior and decision-making, and how it can be harnessed to improve outcomes in different domains.
Key points:
1. Trust is complex and changes with context, influenced by experiences, norms, and individual differences.
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