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The Four Factors of Trust

How Organizations Can Earn Lifelong Loyalty
Summary:

The book explores the concept of trust within organizations, detailing four key elements that are essential for building and maintaining trust with customers, employees, and stakeholders. It provides insights and practical advice on how to cultivate a trustworthy environment that fosters loyalty and long-term success.

Key points:

1. Consistency: Be reliable and keep promises to build trust.

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