Summary:
The book outlines ten fundamental principles essential for establishing and maintaining trust within an organization, emphasizing its role as a critical element for business success. It provides practical advice and real-world examples on how to cultivate trust, repair it when broken, and leverage it to create a cohesive, high-performing work environment.
Key points:
1. Be Honest: Trust starts with being honest and having strong moral principles. Leaders need to act as they speak.
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