Global Content Marketing
Summary:
The book provides a framework for developing and implementing a content marketing strategy that can resonate with customers on a global scale, emphasizing the importance of aligning content with business objectives and the nuances of adapting messages for different markets and cultures. It offers practical advice, case studies, and actionable steps for marketers to create and distribute content effectively across various regions and platforms to engage international audiences.
Key points:
1. Global Content Marketing Framework: Didner's framework includes Plan (set goals, know your audience), Produce (create adaptable global content), Promote (distribute effectively), and Perfect (measure and optimize).
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