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Irresistible

The Rise of Addictive Technology and the Business of Keeping Us Hooked
Summary:

The book explores how modern tech companies design products with features that can create addictive behaviors in users, such as variable rewards and social feedback loops. It delves into the psychological effects of these technologies and the ways they exploit human vulnerabilities to keep individuals engaged for extended periods.

Key points:

1. Behavioral Addiction: Alter discusses addiction to behaviors like email or social media checking, which release dopamine and encourage repetition.

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