Weird Ideas That Work
11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
by:
Robert I. Sutton
Summary:
The book presents unconventional strategies for fostering creativity and innovation within organizations, emphasizing the value of embracing failure, hiring "misfits," and encouraging radical thinking. It outlines practical tips and real-world examples to help leaders and teams break free from traditional business norms and cultivate an environment where novel ideas can thrive.
Key points:
1. Hire "Slow Learners": Recruit those unfamiliar with company culture for fresh ideas.
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