Return to previous page

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Summary:

The book provides a systematic approach to moving away from cutthroat competition into untapped market spaces, termed "blue oceans." It outlines strategic steps and tools for organizations to create new demand and opportunities for growth by reimagining boundaries and focusing on innovation.

Key points:

1. Blue Ocean Shift: The book's main idea is about transitioning your business from a competitive "red ocean" to an uncontested "blue ocean" through market creation and value innovation.

2. Value Innovation: The book emphasizes delivering superior value to customers, making competition irrelevant by creating a leap in value, and opening up new market spaces.

3. Humanness: The authors highlight the importance of understanding customers' values and needs. By focusing on customers' human experiences, businesses can identify and solve unmet needs.

4. The Five Step Process: The book provides a five-step process to achieve a blue ocean shift, designed to minimize risks and maximize success.

5. The Four Actions Framework: This tool helps companies create a new value curve by eliminating, reducing, raising, and creating factors in the industry.

Books similar to "Blue Ocean Shift":