Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Summary:
The book provides a systematic approach to moving away from cutthroat competition into untapped market spaces, termed "blue oceans." It outlines strategic steps and tools for organizations to create new demand and opportunities for growth by reimagining boundaries and focusing on innovation.
Key points:
1. Blue Ocean Shift: The book's main idea is about transitioning your business from a competitive "red ocean" to an uncontested "blue ocean" through market creation and value innovation.
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