Return to previous page

The Hacking of the American Mind

The Science Behind the Corporate Takeover of Our Bodies and Brains
in: Biology
Summary:

The book explores the neuroscience behind addiction and how corporations exploit biological processes to foster consumer dependency on unhealthy products, particularly sugar and technology. It delves into the distinction between pleasure and happiness, illustrating how the pursuit of the former can sabotage the latter, leading to a cycle of consumption and addiction that harms individual well-being and society.

Key points:

1. Pleasure vs Happiness: Lustig distinguishes pleasure as short-term and visceral, often substance-induced, while happiness is long-term, ethereal, and relationship-based. He claims corporations exploit this confusion for profit.

Books similar to "The Hacking of the American Mind":