The Hacking of the American Mind
The Science Behind the Corporate Takeover of Our Bodies and Brains
by:
Robert H. Lustig
in:
Biology
Summary:
The book explores the neuroscience behind addiction and how corporations exploit biological processes to foster consumer dependency on unhealthy products, particularly sugar and technology. It delves into the distinction between pleasure and happiness, illustrating how the pursuit of the former can sabotage the latter, leading to a cycle of consumption and addiction that harms individual well-being and society.
Key points:
1. Pleasure vs Happiness: Lustig distinguishes pleasure as short-term and visceral, often substance-induced, while happiness is long-term, ethereal, and relationship-based. He claims corporations exploit this confusion for profit.
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