Summaries of books about Business & Finance:
The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
Brent Adamson|Matthew Dixon|Pat Spenner|Nick Toman
The book explores the concept of the "Challenger Sale" by focusing on the idea that the key to B2B sales success is not finding friendly customers but rather identifying and engaging the skeptical, informed individuals within organizations who are influential in the buying process. It provides strategies for sales and marketing professionals to tailor their approach to these "Challenger Customers," who have the clout to mobilize the buying decision and drive consensus across their company's buying group.
See full summary
Willful Blindness
Why We Ignore the Obvious at Our Peril
Margaret Heffernan
The book explores the psychological and societal mechanisms that lead individuals and organizations to ignore uncomfortable truths. It delves into case studies and research to illustrate how this avoidance of reality can lead to disastrous consequences in various aspects of life, from business to personal relationships.
See full summary
Art Money & Success
A complete and easy-to-follow system for the artist who wasn't born with a business mind.
Maria Brophy
The book provides a practical guide for artists to navigate the business side of their careers, covering topics such as licensing, negotiating contracts, and selling artwork. It offers strategies for financial success while maintaining artistic integrity, including tips on marketing, pricing, and building a brand.
See full summary
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson
The book chronicles the tenure of Marissa Mayer as CEO of Yahoo, detailing her efforts to revitalize the struggling tech giant through management changes, acquisitions, and product overhauls. It provides an inside look at the challenges she faced within the company's culture and the competitive tech landscape.
See full summary
The Seven Figure Agency Roadmap
How to Build a Million Dollar Digital Marketing Agency
Joshua D Nelson
The book provides a step-by-step guide for entrepreneurs to grow their digital marketing agencies to seven-figure revenues, covering strategies for acquiring clients, delivering results, and scaling the business. It includes practical advice on sales, operations, team building, and systems to establish a successful and sustainable agency.
See full summary
The Age of Cryptocurrency
How Bitcoin and Digital Money Are Challenging the Global Economic Order
Paul Vigna|Michael J. Casey
The book explores the rise of Bitcoin and other cryptocurrencies, examining their potential to disrupt the traditional financial system and the way money is viewed and used globally. It delves into the technology behind digital currencies, the people involved in the movement, and the socio-economic implications of a decentralized monetary system.
See full summary
Good Services
How to Design Services that Work
Louise Downe
The book provides a comprehensive guide to designing user-centric services, outlining principles and practical strategies for creating effective, accessible, and easy-to-use services for customers. It emphasizes the importance of understanding user needs, the role of good design in service delivery, and offers insights into the process of developing services that consistently meet and exceed user expectations.
See full summary
How To Pay Off Your Mortgage In Five Years
Slash your mortgage with a proven system the banks don't want you to know about
Clayton Morris|Natali Morris
The book provides strategies and a step-by-step system for homeowners to significantly reduce their mortgage term and save on interest by making additional payments and optimizing their finances. It also exposes tactics that banks use to extend loan terms and maximize their profits, empowering readers with knowledge to counteract these practices.
See full summary
Influencing Virtual Teams
17 Tactics That Get Things Done with Your Remote Employees
Hassan Osman
The book provides practical strategies and tactics for effectively managing and motivating remote teams to enhance productivity and communication. It covers methods for building trust, overcoming common challenges of virtual teamwork, and ensuring that remote employees are engaged and accountable for their tasks.
See full summary
The Heart of Leadership
Becoming a Leader People Want to Follow
Mark Miller
The book explores the essential qualities that make a great leader, focusing on character traits rather than just skills and techniques. It emphasizes the importance of serving others, building relationships, and cultivating attributes like vision, values, and courage to inspire and guide teams effectively.
See full summary