Summary:
The book provides a comprehensive overview of intellectual property (IP) strategy, explaining how IP rights can be leveraged to foster innovation and competitive advantage. It covers the creation, management, and protection of IP assets, as well as the integration of IP considerations into broader business strategies.
Key points:
1. IP as a Strategic Asset: IP is crucial for business strategy, aligning with company goals. It should be protected and used to create value and competitive edge. A clear IP strategy is needed for creating, acquiring, and using IP.
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