Harvesting Intangible Assets
Uncover Hidden Revenue in Your Company's Intellectual Property
Summary:
The book provides strategies for identifying and leveraging a company's intellectual property, such as patents, trademarks, and trade secrets, to generate revenue and growth. It offers practical advice on how to manage these assets, create value from them, and integrate them into the overall business strategy.
Key points:
1. Identifying Intangible Assets: Emphasize recognizing and listing a company's non-physical assets like patents, brand reputation, and customer relationships, which are often undervalued but can be key to competitive advantage.
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