Summary:
The book presents an argument for the application of anthropological methods and insights to understand the often overlooked cultural and social dimensions of the business world and everyday life. It provides examples and case studies demonstrating how a shift to an "anthro-vision" perspective can reveal hidden consumer behaviors, corporate cultures, and social complexities, leading to more effective decision-making and innovation.
Key points:
1. Break Out of Silos: Tett suggests moving beyond narrow focus areas to avoid missed chances and misunderstandings. "Anthro-vision" helps spot blind spots for a wider understanding.
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