Summary:
The book provides a comprehensive guide to creating, implementing, and managing a digital marketing strategy, covering key online marketing channels and techniques. It includes insights on SEO, social media, content marketing, user experience, customer engagement, and analytics, tailored for both beginners and experienced marketers seeking to enhance their digital presence.
Key points:
1. Integrated Strategy: Kingsnorth stresses the need for a unified digital marketing strategy that matches business goals, connects all digital channels, and delivers a consistent brand message.
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