Essential Principles for Fundraising Success
An Answer Manual for the Everyday Challenges of Raising Money
Summary:
The book provides practical guidance and strategies for effective fundraising, addressing common challenges faced by nonprofit organizations. It offers insights into donor behavior, tips for crafting compelling appeals, and methods for building and maintaining strong relationships with supporters.
Key points:
1. Donor Focus: Prioritize understanding and meeting donor interests to foster lasting relationships.
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99U