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The Cycle

A Practical Approach to Managing Arts Organizations
Summary:

The book provides a comprehensive guide for arts managers, detailing strategies for building and maintaining strong, vibrant arts organizations through a focus on artistic programming, aggressive marketing, and robust fundraising. It emphasizes the interconnectedness of these elements, forming a "cycle" that can lead to institutional stability and growth when managed effectively.

Key points:

1. The Cycle: A self-reinforcing loop for arts organizations to thrive, involving exciting art, strong marketing, a dedicated supporter base, and fiscal responsibility.

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