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Switch

How to change things when change is hard
Summary:

The book presents a framework for effecting change by addressing the rational and emotional aspects of the human psyche, symbolized as the Rider and the Elephant, respectively. It offers practical strategies for overcoming obstacles to change by shaping the path, motivating the Rider, and directing the Elephant.

Key points:

1. Guide the Rider: Provide clear direction, identify successful strategies, outline specific changes, and set clear goals.

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