The 24-Hour Customer
New Rules for Winning in a Time-Starved, Always-Connected Economy
by:
Adrian C. Ott
Summary:
The book explores how businesses can thrive in a modern economy where consumers are constantly connected yet have limited time to engage with products and services. It offers strategies for companies to capture customer attention and deliver value by aligning with their time-scarce lifestyles and leveraging technology to create time-elastic offerings.
Key points:
1. Time-Value Economics: Adrian C. Ott emphasizes the importance of time as a resource for consumers. Businesses can gain an edge by minimizing the time cost of their products and services.
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